Planning made simple
Enjoy an intuitive interface designed to meet all your management and scheduling needs. Create clear and detailed schedules, with tasks assigned to each team member. This provides you with an overall view and better organization to meet your goals and deadlines.
Boost your team's engagement
Place your collaborators at the heart of your strategy by allowing them to easily visualize their responsibilities and deadlines. Interactive features encourage buy-in and motivate each member to actively participate in projects. Unleash your creativity to motivate and empower your team.
Improve your visibility and performance
A well-structured editorial calendar and clearly defined roles become real performance levers. They promote time savings, relevant task distribution, and better coordination. The result: more clarity, coherent actions, and a real impact on your profitability.
Facilitate collaboration and discovery
Thanks to an assignment system designed to streamline exchanges, each member quickly knows where they stand and what they need to do. This visibility also helps identify key skills and guide the team towards new opportunities. You maximize the efficiency of your workflow while creating a true collective dynamic.
Why use a publishing planner?
The planner is an essential tool for organizing your time and the distribution of your posts across your different networks. It is therefore essential to have an ergonomic planner to implement a good strategy on social networks.
Time savings and efficiency
- Optimal organization : A publishing schedule allows you to stop posting "randomly" and instead follow a precise calendar tailored to each platform.
- Content choice optimization : Planning ahead helps you select the most relevant formats and times for dissemination based on your goals and targets.
- Automation: : With tools like Masup Web Social you can post without having to log in individually to each social network.
Improved consistency and content quality
- Uniform brand identity : A high audience growth rate indicates that your content is relevant and easily shareable.
- Growth rate : Calculate it by dividing the net number of new subscribers by your total audience, then multiplying by 100.
- Platform comparison : On Facebook, the average engagement rate is 0.06%, compared to 0.68% on Instagram.
Impact on growth and engagement
- Success indicator : A high audience growth rate indicates that your content is relevant and easily shareable.
- Growth rate : Calculate it by dividing the net number of new subscribers by your total audience, then multiplying by 100.
- Platform comparison : On Facebook, the average engagement rate is 0.06%, compared to 0.68% on Instagram.
Improved conversions
- Increased conversion rate : A well-designed schedule directly impacts your goals (downloads, purchases, etc.).
- Better profitability : By attracting more qualified prospects, you increase your sales, strengthen your brand awareness, and optimize your ROI.
Optimization of post reach
- Behavior analysis : Study your target's habits to find the ideal days and times for posting.
- Adapted frequency : Follow best practices for each platform (e.g., a maximum of 2 posts/day on Facebook).
- Better performance: The lifespan of a tweet is 4 hours, while LinkedIn recommends 5 posts per week (or 1 per business day).
Key figures on planning
- Facebook : Maximum of 2 posts per day, average CTR of 0.90%.
- Twitter : Estimated tweet lifespan of 4 hours, frequency can go up to several tweets per day.
- Instagram : Average engagement rate of 0.68%, average CTR of 0.58%.
- LinkedIn : Recommended 5 posts per week, average CTR of 0.39%.
Assignment: A key performance factor for your social media team
Optimization of time and resources
- Clear roles and responsibilities : By precisely defining who does what, you avoid duplication of efforts and task overlaps.
- Increased productivity : Each team member knows what to focus on, reducing stress and improving efficiency.
Targeted expertise and content quality
- Specialization : One member can handle visual creation for Instagram, while another manages writing for LinkedIn.
- Improved quality: By making the most of each person's skills, you offer more engaging and professional content.
Strategy consistency
- Global vision: Clear assignment helps maintain the editorial line and brand identity across all platforms.
- Enhanced collaboration : Each member understands their role in the strategy, facilitating coordination.
Performance measurement and analysis
- Dedicated KPIs : By assigning specific KPIs to each member (engagement, conversions, etc.), you quickly identify strengths and areas for improvement.
- Quick adjustments : This targeted approach allows you to react faster in case of underperformance and continuously optimize the strategy.
Professional development and flexibility
- Continuous learning : Each expert hones their skills in their field (visual creation, writing, community animation, etc.).
- Adaptability : The team easily reorganizes when new trends or platforms emerge.
How to implement effective planning and assignment?
Define Your Objectives
Before building your schedule, clearly identify your targets, goals, and KPIs (reach, engagement, conversion…).
Create an Editorial Calendar
Clearly distribute your posts based on optimal days and times for each platform, and integrate your different formats (images, videos, stories).
Assign Roles
Define who is responsible for content creation, moderation, performance analysis, or community management.
Monitor and Adjust
Regularly analyze results (engagement, conversions, audience growth rate) to evolve your strategy.
Planning & Assignment: The Winning Duo of Your Social Media Strategy
Combining planning and assignment is essential to make the most of your presence on social networks. A planner provides you with an overview to optimize the creation and dissemination of your content, while a clear distribution of tasks ensures targeted expertise, smooth collaboration, and measurable performance. By investing in these two levers, you ensure a more effective, better-structured, and more profitable Social Media strategy.
